Free calculator
Most businesses underestimate how much revenue leaks from slow or inconsistent follow-up. This calculator uses your actual numbers to estimate the gap and show what changes when you respond in minutes instead of hours.
Your numbers
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Calculator FAQ
How the numbers are derived, what the assumptions are, and what to do with the result.
The calculator multiplies your monthly leads by the percentage you estimate are lost to slow follow-up, then applies your close rate and average deal value. The 'recoverable' portion uses a response-time improvement factor based on industry benchmarks showing that faster response increases conversion rates.
Any first contact that takes more than 5 minutes after a lead submits a form or makes a call. Research from Lead Connect and InsideSales consistently shows that response within 5 minutes is 21x more likely to qualify a lead than a 30-minute response.
Yes. Tools like GoHighLevel's Conversation AI and missed-call text-back can respond within seconds — 24/7, including after hours and weekends. The automation handles the acknowledgment and initial qualification; a human takes over once the lead is engaged.
The response-band factors (10% uplift for sub-5-minute, up to 65% for 24-hour+ delays) are simplified estimates based on published lead response benchmarks. Your actual uplift depends on industry, deal complexity, and how you handle the conversation after the first touch.